The Importance of Social Media from a Fort Erie Web Design Company
WebFox,
A Fort Erie Web Design Company
Why?
No matter the size of your company, every competitor will bring eyes on themselves through their social media posts. As a small company you may run your social media by yourself and neglect your social media. This could mean dire consequences for your business.
Your social media is frequently the first introduction a potential customer has to your business. Having no or poor postings can negatively influence a person’s opinion of your company. If your most recent posts are from three years ago, there may be a chance people will think you’re out of business now.
A good use of social media is to connect yourself to the potential customers. How do you get the most out of your social media? In our experience in Fort Erie website design this is what we’ve learned.
Consistency is Key
The most important thing to do is to post regularly. What may take 20-30 minutes to prepare will have a huge effect on your business. Even if nobody engages with your content, it will show that your company is alive.
Having no posts at all could sway potential customers towards a more active competitor. Take the time to prepare these things, I can guarantee it will make a difference.
Post Content
You may wonder what you should post—and that’s a valid thought. Here’s some ideas from our Fort Erie web design team.
Office related content
Pictures or videos of your workplace, how you do business, or general sense of purpose of the company.
Website Content
Is there something interesting on your website? An upcoming sale? Anything? Send it to your social media as well.
Blogs, Articles, or News
What is your market? What are people looking for in your market? Cater to these things to get eyes on your business.
Positive Feedback
Someone liked your business and said something good about it? Post it. How many products do you avoid buying because of negative reviews? How many things do you buy without good feedback? People are looking at your business from the same point-of-view.
Company Content
Hollywood style commercials, funny gags, and serious content about what your business is all about. From a Fort Erie website design standpoint this is a huge one.
Above all else, try to have fun when creating social media. Don’t antagonize anyone and don’t take yourself too seriously. Being relaxed, calm, and open with your customers will make a better impression than doing the bare minimum without personality. Confidence is key—if you’re not confident in yourself—neither will your customers be.
Where to Post?
Currently there are four big platforms to really grow your audience/customer base.
Depending on what your company specializes in, you may not need to hit all these platforms to grow your audience. All of these have one thing in common in that their users use the app daily for updates. Even if only a small fraction of users sees your social media, it’s better than the nothing that see your nothing when you do nothing. Youtube and Snapchat are also useful for videos if your company specializes in something that can be visualized—i.e. DIY videos.
Your Biography is Important
Put all relevant information for your company into the biography section of all social media platforms.
Try to follow these steps and then assess if anything needs to be added:
- Finish your biography—short and sweet. Don’t be verbose here.
- Hours of operation. Especially important for restaurants or stores.
- Contact info: Phone number, email, social media backlinks.
- HQ photos: Profile, cover, anything. Don’t use low budget looking graphics—a free Fort Web design lesson. Especially if your customer base skew younger—it would be like wearing incredibly dirty clothes to work.
- Link to your website. Obviously, we’re going to say that as a Fort Erie website design company, c’mon!
- Post. Then post more.
Not filling out profiles is another small thing that seems unprofessional to many folks. It’s a simple thing you can do to show you care about your business.
Respond to Everyone
If you’re a fortune 500 company with thousands of people interacting with your content—ignore this rule. If you’re a small company or business—head this Fort Erie website design company’s advice. Respond to every comment you get.
Responses show that you’re still in business and care about every potential lead your company can find.
With any sort of positive comments, make sure to engage in a friendly tone and share it across your other platforms.
Do not act negatively to negative reviews—everyone can see what you’re posting! Get together with your team and think about how to solve the problem. What was the criticism about? Is it a legitimate gripe? Solve the problem—don’t exacerbate it.
Timing can be key—don’t let questions fester for long periods of time. A quick response is the difference between choosing you or a competitor. Do you want their business? Then act fast.
Answering questions publicly is important. People asking you questions may turn into questions that many of your potential customers have. It’s important to answer them publicly so everyone can see them. It also saves you the time of later answering the same question six hundred times.
Depending on the size of your company you may want a social media manager. If you’re looking for one you may need a digital marketing specialist. Whether you do or don’t, there’s one takeaway today—social media presence is important.
Are you interested in web design services in a Fort Erie Web Design Company? We offer a wide variety of digital marketing services including graphic design, web design, SEO (search engine optimization), social media management and more. Contact WebFox Niagara Web Design to inquire about a free custom mock-up.