Top 7 Separators of Good and Bad Welland Web Design
Webfox: A Welland Web Design Company
As the saying goes; you only get one chance to make a first impression. The same theory applies to websites. How many websites that you frequent are visually unappealing to you? What makes a website good or bad?
People are unique; you’ll never get one answer. There are a few ideas that can separate a good website from a bad one. These 7 tips will help your Welland web design shine amongst the competitors.
1. Purpose
What is the purpose of your website? What are people doing when they get there? Does a restaurant website need a game section? Think about what you want people to do on your website and build from there. Visitors shouldn’t have questions about the purpose of your website after visiting it.
Many times, people create websites because they think they should have one. Why should you have one? What is the website doing for you? Are you hoping to increase traffic for your business or are you trying to create website traffic for advertising revenue? If you’re looking to get leads for your business—make sure your website reflects that! Create a purpose for your website, and you’ll have an easy time. Take it from a professional Welland web design company.
2. Clearness
Is it easy to find what one would be looking for on your website? Do you have more things to click than a 90’s arcade? Keep it simple and clear. Take restaurants for example—is it hard to find your menu on your website? If so, you’re doing it wrong. If you have anything for purchase, it should be clearly stated what can be purchased and why they should choose your website to do so. Blogs should tell visitors what kind of content they’ll get and why they should subscribe. Services need to detail the services to the average visitor. This is one reason why “barebones” or “minimalist” websites are so popular. Clarity is key.
3. Useability
Can people use your website? No matter how well designed your website is, you’re going to struggle if it’s difficult to use. Good search functions are necessary for sales. User friendly and customizable options are important. Blogs should be formatted to be readable and easy to navigate through.
4. Availability
Can your website be run on all browsers? Can it be run on different operating systems? Can it be run on mobile browsers? Forcing users to use one specific browser can cause them to simply leave your website. While not everything can be under your control, you can do your best to create the most accessible website you can.
5. Focus
I want a website that has a giant dragon on it that shoots fire whenever you click anything and makes a roaring sound. That’s what I want—that’s not what any other person on the planet wants. Try to keep your own wants to a minimum and think about what the users want out of your website. Going back to restaurants: hours of operation, menu, phone number. That’s what literally every single person in the planet searching for a restaurant online is looking for. User focus is the key to success.
6. Navigation
While previous points overlap in this one, it doesn’t make it any less unique. When focusing on Welland web design, you should consider navigation first and foremost. Your navigation menu will typically lead visitors into the highest frequency areas of your website. Depending on your needs, your menu may need to be incredibly large. If it is, focus on making the most important areas easily accessible. Sitemaps, search bars, and FAQ pages can help manage larger websites.
Blogs can be sorted by content, date, most popular, and other categories to help people find what they’re looking for. On top of making things easier for readers, navigation also can make your website more beautiful.
7. Looks
The appearance of your website is of course the most important factor. It doesn’t need to win any awards if you’re strong in every other area. It should show professionalism and be focused on its target audience.
Trends change yearly in Welland web design—but your website doesn’t need to. If you’re updating every few years you should be good. Just make sure you’re keeping certificates and security up to date. Try to have your website design compliment your content, rather than the take focus from it.
While there are obviously more factors that go into determining success—these are a few guidelines to get your website started. If you’re interested in having a website designed for you, we offer a wide variety of digital marketing services including graphic design, web design, SEO (search engine optimization), social media management and more. Contact WebFox Niagara Web Design to inquire about a free custom mock-up.